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Easy Way to Change the WordPress Header Theme

Posted by on December 26, 2009

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How to Upload and Insert an Image in WordPress

Posted by on December 25, 2009

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Integrating Nanacast With Wordpress

Posted by on August 8, 2009

There is a good reason that Wordpress is so popular for online content management - it is easy to use and can be accessed from anywhere. 

Another trend sweeping the online environment is that of paid memberships to valuable websites.  This system allows for the easy access to and dissemination of valuable content and provides not only the benefit of specialized knowledge to the subscribers, but also a handy income source for the producer.  Integrating these two models can be difficult, to say the least.  You have to deal with plug-ins, member directories, instituting recurring payment structures, and a whole bunch of other hassles.  That’s where the MemberLock plug-in from Nanacast comes into play.

The biggest selling point of Nanacast’s MemberLock is the first feature you’ll notice:  it works directly “out-of-the-box.”  No fiddling with databases, no modifying your painstakingly designed theme, nothing.  The next big selling point is that the MemberLock plug-in works with your Nanacast account to completely automate the recurring payments to your subscribers. 

If a subscriber decides to stop paying, then their account in the MemberLock plug-in is automatically disabled.  This level of systems integration means that all you have to worry about is producing new content and just watch the money roll in.  Also, while we’re on the topic of recurring payments, you can set up the payment schedule and structure in whatever manner you choose.  Want to set up free trial membership for customers who buy one of your other products?Nanacast is able to do it, and nominate specific date ranges for the trial, together with different price points at enrolment.

Last, but certainly not least, is the use of “teasers” in the MemberLock system.  This system allows you to create little teaser sections of your WordPress posts, like the introductory paragraph, and have them accessible to the public.  Then, if the viewer clicks on the “Read More” link, they will be automatically forwarded to your sales letter (with a section for your registered members to log in, of course).  And what shopping cart system will be powering that sales letter?  Nanacast, of course, because this product is one of the first fully integrated delivery and business automation systems ever created.  Whatever you want to do in e-commerce, odds are Nanacast can handle it.

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3 Top Tips How Not To Promote A Web Site With Google

Posted by on August 8, 2009

The majority of webmasters just don’t understand the fundamental principles that are a necessity  to promote a website on the Search Engines. I often find tactics used that I would definitely not utilise to promote any website on line.

Often these mistakes are made in complete innocence due to a lack of understanding of the basic principles. Whilst these sorts of errors will not necessarily get your web site  banned from Google they will do very little to improve your search engine rankings. All too many web sites just do not get any traffic at all and therefore do not provide any true business benefit because they do not rank in the search engines for key terms/keywords.

However checking your website for some of these common webmaster mistakes and correcting them will put you on the route to search engine placement.

 

Text In Images

frequently inexperienced webmasters include some of the important web page copy in pictures. They tend to do this to overcome layout problems. Unfortunately search engines like Google do not recognise text embedded in images and therefore your copy is lost. And of course it is the words on the page that tell Google what your page is about.

Tip: A good way to see what text (words) you have on on your page is to do a search on Google for cache:www.domain-name/web-page.html (i.e add cache: to the front of your webpage URL). Then click on the link to the right hand side of the cached page results that says ‘text-only version’.

This will allow you to see a text version of your page which is what Google and co. will use to index your web page.

If the cache search produces no result then your pages may not be listed but you can find out how to fix this by visiting the silent salesman.

 

Bad Use of Alt Text

Each image on your web page should contain a suitably filled alt tag. Many webmasters just leave this blank to save time but the alt tags can be used to help promote your web pages. The alt text or alt attribute is part of the img tag as follows alt=”text”.

The alt attribute should provide some description of the image content which is displayed if the image can’t be loaded or if someone is using a text browser or screen reader. But the great thing is that it can also be used to contain relevant keywords for your web page.

But be careful it is not a good place to start stuffing keywords. Just use one relevant image on each page to contain a keyword phrase just once in the alt text then fill out all the other alt tags in a natural way that describes the image in question. If you find a way to include a keyword then great but do not force it.

But importantly do not just add lots of keywords to the alt tags as this will just give you a black mark. This is what Google says in it’s guidelines.

Filling alt attributes with keywords (”keyword stuffing”) results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.

Tip: You can also include the title attribute to the image tag to show even more relevant words about your image/page just add title=”my title” to your image tags.

 

Poor Quality Page Content

You must try to provide unique, quality content on your web site. Google itself identifies this as being one of the most important things to consider and this is what I do to promote my website pages.

You should not just take text from other webpages and include it on your own web site. By all means research what others say about your topic but then rewrite everything in your own words including any relevant keywords in a natural way when you can.

Many people struggle to do this thinking that quantity is important. However remember that a small amount of unique relevant (to your topic) content will do you far more good than pages of copied text.

There are many more examples of simple, easy to implement changes that can be made to help promote your website. You can find out more by visiting The-Silent-Salesman.com.

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Don’t Ask How To Make Money With Wordpress

Posted by on August 8, 2009

Some people who will create a website and install a blog and then ask themselves how to make money with WordPress.Wordpress is a very powerful piece of software, but without a strategy you are going to struggle to make money with WordPress.

 

By itself, WordPress won’t make you any money.Add some unique content, some search engine optimization and a splash of keyword research and WordPress can become a very profitable option.

 

Being a free piece of software that is massively expandable and completely customisable it is a very powerful tool that you can use.  You can add almost any functionality like to WordPress and make it look however you wanted to look.

 

Whether you are creating a sales page, and Adsense site, a community or an authority site, you can do with WordPress.Once you had your site ready, then you turned round and asked how to make money with WordPress.

 

The simplest way is to monetize your site with Adsense and affiliate products.Involving very little effort, these are very easy to put on your website.  This is many people take when they first set up the WordPress blog.

 

The nice thing with this form of monetisation is that once you have a regular source of free traffic, it becomes a passive income.  This means that you are earning money without really doing any work.

 

You can use your WordPress blog to sell advertising, if it has sufficient level of traffic.  Other marketers and companies may well be interested in purchasing an advertising block on your website and is using it to advertise their products.

 

Unless your website is incredibly popular, this isn’t going to make you rich.However, it will provide you with a nice bit of extra income.

 

What other ways are there to make money with WordPress?  Pretty much you can make money with WordPress in the same way as you would make money with a normal website.Any type of monetization is suitable for WordPress.

 

The real benefit WordPress is not in the making money but in the ease-of-use and automation.Being able to instantly change the entire site and having it run on autopilot are features which will reduce your workload whilst increasing your productivity.

 

How to make money with WordPress is not the question you should be asking yourself.You should focus on the normal forms of monetization and ask yourself how to automate and simplify your business with Wordpress.

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